Rooties
A wellness brand made by moms that had to look strong and feel close at the same time.
The challenge was threefold: keep a recognizable visual identity across every piece, put the founders front and center without losing the human touch, and explain concepts like propolis, active compounds or the immune system so anyone can follow.
- Strategic design
- Content strategy
- Social media management
Christmas
What do moms ask for at Christmas?
For the holiday campaign we thought like a mom and wrote her letter. The result is a video that connects with Rooties through what a family truly wishes for, without feeling like an ad.
Recipe
Organic, but produced for the brand.
Propolis gummies for back to school. A video that feels like spontaneous content from a real kitchen, but is planned, scripted and produced to introduce the product without jargon.
The complicated stuff, made simple.
Reels and posts that explain what propolis is, why organic honey matters or what makes each bottle unique, in the language of a conversation between moms.
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