Acaure
Beef, plains and family: one single story.
Acaure raises its cattle free range on the plains of Portuguesa, with regenerative ranching, and takes it to families' doors in Caracas without it changing hands. It controls the whole chain, from farm to table, and that had to show in the way it speaks.
- Content strategy
- Design
- Social media management
The challenge: finding its voice after a long time.
Acaure knew exactly who it is. The plains, the beef and the family are one whole that represents Venezuela and its people. Our job was to turn that into content remembered for its values, posting for quality rather than quantity, and to show that quality beef is affordable and within reach. Far from the black backgrounds and flames of almost every meat brand: closer to a wine label, with a story behind it.
From the farm to your table, step by step.
A carousel that explains traceability without jargon: where the beef comes from, who looks after it, how it travels to Caracas and why it never changes hands.
Good beef doesn't need much.
Simple recipes that put the product at the center, teach how to cook each cut and end where they should: with an order.
- +31New followers in the first 14 days
- 16kViews in the 14 days after relaunching its social media
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